(DOWNLOAD) "Evaluation of Drug Promotional Materials in a Hospital Setting in Nepal (Research Paper) (Report)" by Southern Med Review # Book PDF Kindle ePub Free

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eBook details

Title: Evaluation of Drug Promotional Materials in a Hospital Setting in Nepal (Research Paper) (Report)
Author : Southern Med Review
Release Date : January 01, 2009
Genre: Health & Fitness,Books,Health, Mind & Body,
Pages : * pages
Size : 201 KB

Description

Introduction Drug promotion is an integral part of pharmaceutical marketing. The World Health Organization (WHO) defines promotion as all the informational and persuasive activities by manufacturers and distributors, the effect of which influence the prescription, supply, purchase and/or use of medicinal drugs. There are various methods by which pharmaceutical companies promote their drugs. The most common methods are drug promotion using medical representatives (MR), distributing free samples, advertisement through pamphlets, radio, TV and sponsoring medical events (1). The monetary involvement in drug promotion is quite high. A study suggests that the amount of money involved in drug promotion by the manufacturers is at least 30 times more than the money spent on drug information by the government (2). In the booming pharmaceutical market with competitive and aggressive drug promotion by pharmaceutical companies there is every possibility of the promotion being unethical. At the same time, the information provided by the sales representatives is the only source of information about the medicine in developing countries (3). Moreover, evidence suggests that promotion affects attitudes and behavior (4).